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How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!
Joel Bauer, Mark LevyJoel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as ''undoubtedly the chairman of the board'' of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
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