Consuming Behaviour

Main
Business & Economics - Sales & Marketing
Consuming Behaviour

Consuming Behaviour

Name: Consuming Behaviour
ISBN: 9780333949924

John Desmond

0 / 0

1 comment

Sukakah anda buku ini?

Bagaimana kualiti fail ini?

Muat turun buku untuk menilai kualitinya

Bagaimana kualiti fail yang dimuat turun?

This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text looks at consuming behavior in the context of general changes in society through adopting a historical perspective. It seeks to adopt a neutral view of consuming behavior rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behavior in today's world.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2002

Penerbit:

Palgrave Macmillan

Bahasa:

english

Halaman:

449

ISBN 10:

0230629393